Membership / Affiliation Formula
At Continent Worldwide, we also developed "Affiliation System" for the independent hotels and hotel groups who wish to keep their own identity but to take part of rapidly growing hotel chain...
Basically it is a commercial representation organization, also known as the “Consortia” model.
Hotels are becoming member because they want to position themselves with the Continent Worldwide Membership they want to improve their business through the consortium.
The member “buys” a License to affiliate the hotel with. Just like in a franchise relation, the hotelier buys a brand, an operating and a support product. These items are inseparable and cannot be seen as separate products. They belong together and should be used together and completely.
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